There is nothing nicer than going to the market on a Saturday morning, meeting people, drinking a coffee and just inhaling the atmosphere. A part of this atmosphere is purely acoustic in nature and is created by the many street musicians and buskers, which you can see and hear on your way from the parking area to the sausage stall in the center of the market. One half of these musicians performing at the Saturday market are locals, the other half comes from many other places including overseas, to Nelson to a very grateful audience. In recent years, Gebhard Krewitt has photographed many of these musicians in his very own documentary way, in order to highlight the particularity of each individual musician.
There is a type of photography that uses the kind of mechanism to make the viewer engage with specific objects, all of which essentially are the same, but look different, the typology. The most well-known example of typologies in photography is provided by Bernd and Hilla Becher’s work.
Photography history and theory aside, what Gebhard Krewitt is interested in with Song4You is not so much the idea of a typology or other work where there are very strict formal similarities. Instead, Gebhard is interested in what happens when we look at two pictures from a typology side by side: given that the pictures inevitably will be very similar, the differences in the content will be magnified. In other words, when we look at two pictures next to each other that are very similar, yet slightly different, the dialogue in our heads focuses around these differences.